[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.dsmoda.cz\/marketingove-makroprostredi-ma-velky-vliv-na-fungovani-podniku\/#Article","mainEntityOfPage":"https:\/\/www.dsmoda.cz\/marketingove-makroprostredi-ma-velky-vliv-na-fungovani-podniku\/","headline":"Marketingov\u00e9 makroprost\u0159ed\u00ed m\u00e1 velk\u00fd vliv na fungov\u00e1n\u00ed podniku","name":"Marketingov\u00e9 makroprost\u0159ed\u00ed m\u00e1 velk\u00fd vliv na fungov\u00e1n\u00ed podniku","description":"Makroprost\u0159ed\u00ed \u2013vn\u011bj\u0161\u00ed prost\u0159ed\u00ed, ve kter\u00e9m se firma pohybuje. Faktory, kter\u00e9 ho tvo\u0159\u00ed, mohou na jedn\u00e9...","datePublished":"2025-03-01","dateModified":"2025-03-01","author":{"@type":"Person","@id":"https:\/\/www.dsmoda.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.dsmoda.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/03ef97ef22d1b0d07a8e6c50d88cc1823592c58a091286b466bcec36e31eaab2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/03ef97ef22d1b0d07a8e6c50d88cc1823592c58a091286b466bcec36e31eaab2?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"dsmoda.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.dsmoda.cz\/wp-content\/uploads\/img_a305228_w1929_t1516719283.jpg","url":"https:\/\/www.dsmoda.cz\/wp-content\/uploads\/img_a305228_w1929_t1516719283.jpg","height":0,"width":0},"url":"https:\/\/www.dsmoda.cz\/marketingove-makroprostredi-ma-velky-vliv-na-fungovani-podniku\/","wordCount":444,"articleBody":"Makroprost\u0159ed\u00ed \u2013vn\u011bj\u0161\u00ed prost\u0159ed\u00ed, ve kter\u00e9m se firma pohybuje. Faktory, kter\u00e9 ho tvo\u0159\u00ed, mohou na jedn\u00e9 stran\u011b firm\u011b nab\u00eddnout nov\u00e9 p\u0159\u00edle\u017eitosti, na druh\u00e9 stran\u011b ji mohou ohrozit. Mezi z\u00e1kladn\u00ed prvky, kter\u00e9 tvo\u0159\u00ed makroprost\u0159ed\u00ed, pat\u0159\u00ed \u2013 Demografick\u00e9 prost\u0159ed\u00ed\u2013 je tvo\u0159eno faktory, jako je po\u010det obyvatel, hustota os\u00eddlen\u00ed, pod\u00edl m\u011bstsk\u00e9ho a venkovsk\u00e9ho obyvatelstva, v\u011bkov\u00e1 struktura, pod\u00edl mu\u017e\u016f a \u017een, etnick\u00e1 p\u0159\u00edslu\u0161nost, zam\u011bstnanost apod. Marketingov\u00ed pracovn\u00edci sleduj\u00ed jejich zm\u011bny \u2013  \u00a7 R\u016fst sv\u011btov\u00e9 populace \u00a7 V\u011bkov\u00e1 struktura populace \u00a7 Skupiny dle \u00farovn\u011b vzd\u011bl\u00e1n\u00ed \u00a7 Skupiny dle typ\u016f dom\u00e1cnost\u00ed Demografick\u00e9 trendy jsou vysoce spolehliv\u00e9 pro kr\u00e1tkodob\u00e9 a st\u0159edn\u011bdob\u00e9 p\u0159edpov\u011bdi. Pokud je firma zasko\u010dena demografick\u00fdm v\u00fdvojem, nelze pro to nal\u00e9zt omluvu. Ekonomick\u00e9 prost\u0159ed\u00ed\u2013 p\u0159edstavuj\u00ed faktory, kter\u00e9 ovliv\u0148uj\u00ed kupn\u00ed s\u00edlu a n\u00e1kupn\u00ed zvyky spot\u0159ebitel\u016f. Je tedy t\u0159eba v\u011bnovat pozornost psychologii spot\u0159ebitel\u016f (v sou\u010dasnosti velk\u00e9 porovn\u00e1v\u00e1n\u00ed cen, vyu\u017e\u00edv\u00e1n\u00ed slev\u2026), rozd\u011blen\u00ed p\u0159\u00edjm\u016f v ekonomik\u00e1ch, p\u0159\u00edjm\u016fm, \u00faspor\u00e1m, dluh\u016fm a \u00fav\u011br\u016fm. Spole\u010densko-kulturn\u00ed prost\u0159ed\u00ed\u2013 spole\u010dnost v\u0161t\u011bpuje lidem r\u016fzn\u00e9 n\u00e1zory k sob\u011b sam\u00fdm \u010di ostatn\u00edm. Kulturn\u00ed hodnoty m\u016f\u017eeme d\u011blit na z\u00e1kladn\u00ed, kter\u00e9 es d\u011bd\u00ed z generace na generaci a na druhotn\u00e9 postoje, kter\u00e9 jsou n\u00e1chyln\u011bj\u0161\u00ed ke zm\u011bn\u00e1m. D\u00e1le zde spadaj\u00ed je\u0161t\u011b subkultury (nap\u0159. teenage\u0159i\u2026).  P\u0159\u00edrodn\u00ed prost\u0159ed\u00ed\u2013 p\u0159edstavuj\u00ed p\u0159\u00edrodn\u00ed zdroje, kter\u00e9 jsou vyu\u017e\u00edv\u00e1ny jako vstupy nebo kter\u00e9 jsou marketingov\u00fdmi aktivitami ovlivn\u011bny. Z\u00e1kladn\u00ed trendy p\u0159\u00edrodn\u00edho prost\u0159ed\u00ed, kter\u00e9 by m\u011bli mana\u017ee\u0159i sledovat, jsou nedostatek surovin (voda, ropa, uhl\u00ed\u2026, lesy\u2026), zvy\u0161uj\u00edc\u00ed se n\u00e1klady na v\u00fdrobu energie, zv\u00fd\u0161en\u00e1 \u00farove\u0148 zne\u010di\u0161t\u011bn\u00ed, m\u011bn\u00edc\u00ed se role vl\u00e1d. Technologick\u00e9 prost\u0159ed\u00ed\u2013 p\u0159edstavuj\u00ed faktory, kter\u00e9 vytv\u00e1\u0159ej\u00ed nov\u00e9 technologie, a t\u00edm nov\u00e9 produkty a nov\u00e9 p\u0159\u00edle\u017eitosti na trhu. Mana\u017ee\u0159i by m\u011bli sledovat tyto trendy \u2013 zrychluj\u00edc\u00ed se tempo zm\u011bn, neomezen\u00ed p\u0159\u00edle\u017eitost\u00ed pro inovace, m\u011bn\u00edc\u00ed se rozpo\u010dty na v\u00fdzkum a v\u00fdvoj, rostouc\u00ed regulace technologick\u00fdch zm\u011bn. Politicko-legislativn\u00ed prost\u0159ed\u00ed\u2013 zahrnuje z\u00e1kony, vl\u00e1dn\u00ed \u00fa\u0159ady, z\u00e1jmov\u00e9 skupiny, kter\u00e9 ovliv\u0148uj\u00ed a omezuj\u00ed nejr\u016fzn\u011bj\u0161\u00ed organizace a jednotlivce v ka\u017ed\u00e9 spole\u010dnosti. Mezi hlavn\u00ed ovliv\u0148uj\u00edc\u00ed politick\u00e9 tendence pat\u0159\u00ed n\u00e1r\u016fst legislativy v oblasti podnik\u00e1n\u00ed, vzestup soci\u00e1ln\u00edch z\u00e1jmov\u00fdch skupin.                                                                                                                                                                                                                                                                                                                                                                                         3\/5 - (4 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Marketingov\u00e9 makroprost\u0159ed\u00ed m\u00e1 velk\u00fd vliv na fungov\u00e1n\u00ed podniku","item":"https:\/\/www.dsmoda.cz\/marketingove-makroprostredi-ma-velky-vliv-na-fungovani-podniku\/#breadcrumbitem"}]}]